As you search for a marketing partner, you’ll probably visit plenty of other marketing-firm sites. We, like them, could talk about the fact that we’re full-service… award-winning… innovative… blah, blah, blah. But, uh, isn’t that pretty much what they all say? In fact, it’s kind of ironic that most agency sites are so, well… underwhelmingly undifferentiated.
The fact that the websites of marketing firms and advertising agencies tend to look the same and say the same things points to a larger issue that we believe is THE biggest marketing challenge facing businesses today: the challenge of differentiation. Whether you’re a national chain of retail stores or a local medical practice, chances are the products or services you sell, in themselves, aren’t well differentiated from what your competitors sell. And your customers probably have many choices.
That’s why we make it our mission to teach our clients how to rethink competitive differentiation. We help them apply concepts based on the examples of some of the most boldly differentiated brands in the world—like Ritz-Carlton, Starbucks, Disney, Nordstrom, Panera Bread—that stand out not for their products alone but for the totality of the customer experience. In other words, we help our clients learn how to WOW customers in every interaction.
Achieving that takes much more than pretty brochures, eye-catching ads, or websites with lots of high-tech bells and whistles. It takes a commitment to building a marketing culture, in which everyone from top to bottom of the organizational chart understands their role as a marketer and the part they play in creating a WOW customer experience.
Ready to take on this bolder approach to branding? Then fasten your seat-belt—because we’re ready to help you engineer a boldly branded marketing machine that’s custom built for your unique business. We’ll put the pedal to the metal and drive your business to new heights of success.