& Marketing Services
A brand used to be about your logo, ad layout, package design or website. It's a new day! Today a brand is the set of expectations, tangibles and intangibles that together account for a consumer's decision to choose you or not.
A strong brand integrates multiple components including customer interactions, employee communications, corporate philosophy and advertising/marketing efforts. Our job is to understand all the pieces and build bolder brands.
& Marketing Services
We know what today's healthcare consumer wants. Do you?
Once upon a time, healthcare organizations could succeed almost solely on their clinical quality. Today, all that has changed, along with just about everything else that affects your bottom line—increasing competition, decreasing reimbursements, higher expectations among patients and referral sources. Make sense?
From corporate anniversaries to fairy tale weddings...
The more effortless an event seems, the more orchestration of expertise, creativity and logistical acumen it took to make it happen. What if you had a partner who could manage it all, from menu to venue, while adding that intangible element of "Wow"? With Event Works, you do! Make sense?
We're glad you're here.
By now, you may have read the intro pages of several other groups. After all, there are many ways to skin this marketing cat. The challenge is to find a group that passes both the chemistry and capability tests, and gets it when it comes to finding remarkable ways to connect your brand to your customers.
Yes remarkable. We get really excited about uncovering remarkable! It's not easy. That's ok–it's what works. It's knowing the difference between evocative and provocative or knowing when to zig when others are zagging.
Now that's how Marketing Works
(pardon the pun).
Our Logo Story
Every logo should tell a story. Here's ours. A winning brand is more than a great product, an attractive logo or a stellar customer service culture. It's all of these, and much more. It's a set of elements that mesh synergistically like the cogs of a well-oiled machine, spinning a compelling story about the heart and soul of your business—and driving customers to your door.
Notice the highlight on the letter "I". Here's what we believe. Regardless of the position that "I" hold in the company, from the janitor to the CEO, "I" have a role in marketing.