Archives for March 2015
MARKETING BUDGETS DEMYSTIFIED
Many imaging-enterprise managers have experienced marketing-budget nightmare scenarios. Here are just a few examples: “As you go” budgeting. Suppose your physicians find some community sponsorships that appeal to them. Even without a solid business case, you’re asked to fund hit-or-miss efforts in spite of your doubts about their contribution to the bottom line. Under budgeting. […]