One of the things we thrive on as an agency is the ability to leverage our expertise into educational opportunities for the people, businesses and brands with whom we collaborate, work, and simply coexist day in and day out. Each time we have the privilege of being published, we are reminded of just how exciting it is to have another chance to achieve this feat!
Marketing Works’ own, Tina Rudisill and Gail Schwartz, President and VP of Healthcare, respectively, were recently featured in the February issue of the AHRA’s (The Association for Medical Imaging Management) monthly publication, Radiology Management. In this article, Tina and Gail take a “deeper dive” into not only the importance of having a marketing program in place, but the reasons why that program must be data and metrics driven to truly accomplish measurable success.
Are you wishing your organization was less vulnerable to those three dreaded letters, R-F-P? Do you aspire to build better relationships with your patients? Are you striving to obtain new patients and referral sources? Don’t worry — there’s an article for that. [Click here] to check it out and let us know what you think! You can also use the link below: