Varicose veins and spider veins can be painful and sometimes result in serious medical problems like infection or reduced mobility. As one of the only vein services practice in metropolitan Washington accredited by a distinguished medical commission, the Fairfax Vein Center provides safe, effective minimally invasive treatments. To strengthen awareness and boost their share of the competitive vein services market, our campaign used unexpected imagery to capture attention. This created opportunities to effectively communicate key messages about the benefits of the vein center’s services relative to other treatment approaches.
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