About Women Ob/Gyn Rebranding

About Women Ob-Gyn, serving women in Northern Virginia, wanted their patients to think of them as a provider of comprehensive medical care throughout a woman’s lifespan, rather than just a doctor’s office a woman visits when she’s pregnant or needs an annual gynecological checkup. With a diverse staff of subspecialty trained physicians and mid-level clinicians, About Women had the resources to serve not only specialized Ob-Gyn needs, but to serve as a woman’s primary care provider. To help the market better understand these capabilities, the rebranding program that Marketing Works developed emphasized the relevance of About Women’s capabilities to the evolving healthcare needs as women progress through their life states:  post-adolescence/early adulthood, childbearing years, the prime of life and graceful aging.