Automated Breast Ultrasound Screening (ABUS) Launch

“What do flowers and women’s breasts have in common?” That’s not a question you would expect to hear every day—which was why it was so effective in drawing attention when we used it as part of a comprehensive launch campaign for Fairfax Radiological Consultants. Serving the highly competitive healthcare market in the Washington, D.C., metropolitan area, the practice was the first in the nation to install an important new diagnostic device to perform ABUS screenings, which increase the early detection of breast cancer in women with dense breasts.