Marketing Works Featured in AHRA’s Radiology Management!
One of the things we thrive on as an agency is the ability to leverage our expertise into educational opportunities for the people, businesses and brands with whom we collaborate, work, and simply coexist day in and day out. Each time we have the privilege of being published, we are reminded of just how exciting […]
THE POWER OF PERSUASION
It used to be that imaging followed a predictable pattern: a referring physician prescribed a procedure for a patient, and often told him where to get it done. The patient made an appointment, had the procedure, and called it a day. The times, how they have changed. Today’s patients are savvier, smarter, and more engaged […]
DATA DRIVEN MARKETING
The good thing about radiology today is that we have access to a lot of data. What matters is how we use it. We have an abundance of tools at our fingertips. Consider data to be the GPS that can get you to your chosen destination faster. If your marketing strategies are already informed by […]
MARKETING BUDGETS DEMYSTIFIED
Many imaging-enterprise managers have experienced marketing-budget nightmare scenarios. Here are just a few examples: “As you go” budgeting. Suppose your physicians find some community sponsorships that appeal to them. Even without a solid business case, you’re asked to fund hit-or-miss efforts in spite of your doubts about their contribution to the bottom line. Under budgeting. […]
REBRANDING A MEDICAL PRACTICE
The concept of a facility’s image isn’t always considered by healthcare professionals. Physicians would rather worry about their ability to treat their patients than how their patients view their practice – and who could blame them? The most important part of a practice is the quality of care, but not all patients can judge that. […]