Editors are bombarded with press releases–especially in major markets. So, when the region’s premiere snack food company needed to launch a brand new flavor they came to us! Targeted writers and editors received this box, featuring a graphic seascape and an enticing external message. Taking the experience one step further, as they opened the box they were greeted by the sounds of seagulls from a light sensitive sound chip mounted inside. Inside, they found a few ocean themed trinkets and a fresh off the line sample bag of Herr’s new Salt and Vinegar Boardwalk Style chip….and a press release of course. The reviews of the product were great and so was the coverage. Thousands of dollars in media equivalency value resulted from this unique approach.

In recent years, the convenience store industry had become increasingly competitive. And, the foodservice category had evolved into an important differentiator, revenue source and attraction to create that all-important motivation for customers at the pumps to enter the store. To help differentiate an innovative line of freshly prepared sandwiches, subs, salads, sides and snacks that Turkey Hill Minit Markets developed to enhance their foodservice offerings, Marketing Works created the Fresh to Go brand and a comprehensive marketing strategy and program to launch it.

Nothing says sizzle like a brand new kitchen center where contractors can bring their customers. It started with a teaser save the date card. Followed by a unique invite to an elaborate grand opening featuring a steak bake actually written on the steak sauce bottle. Upon arrival, the contractors were introduced to the area’s most complete kitchen showroom center. They received beautifully crafted catalogs and brochures to present to their clients. And, the best news–the majority of the event was underwritten through a Marketing Works vendor program designed specifically for the event.

For more than 100 years, Kish Bank had been providing financial services and supporting the community in a three-county region that includes State College, Pennsylvania. And, for many years, the Penn State Lady Lion basketball team had contributed to the fight against breast cancer by running an annual fundraiser through the Women’s Basketball Coaches Association’s Pink Zone program. It was only natural for Kish Bank and Penn State, two well-established Central Pennsylvania institutions with a shared passion for public service, to team up. Marketing Works developed a comprehensive strategy for “The Pinking of Kish,” with tactical elements that included exterior lighting, which cast a pink hue over the Kish facilities and parking lots at night, interior signage and promotional materials encouraging customer donations to support Kish’s fundraising efforts, organizing a sports-clinic fundraiser for young girls basketball players from the community with the Lady Lion team and additional innovative strategies and tactics.