Healthcare Branding & Marketing Services

With over 20 years of experience working with healthcare clients, we’re no strangers to the challenges of succeeding in today’s competitive medical environment in which patients and referral sources have higher expectations and more choices.

2015 HouseWe’re ready to boldly boost your brand to the next level—and we’re not stopping there. As the diagram illustrates, building a boldly differentiated healthcare BrandCulture goes much deeper than what patients and referring physicians see on the outside. It starts with a great plan and sound construction from the ground up.

At Marketing Works, you’ll find the team that brings all of these elements together—passionate, experienced workhorses with a list of buzzworthy healthcare marketing services built to transform virtually any style of practice into one that outshines the competition with a culture that’s committed to delivering an unbeatable patient experience.

Our Healthcare Services

Simply scroll down the page or click an option below to learn more about our services.

Our Complete Menu

A great meal starts as a list of basic ingredients. It takes the right combinations and the right marketing expertise to craft it into an extraordinary outcome. Think of the list below as the potential “ingredients.” Our role is to strategically blend the right elements that produce extraordinary outcomes.


Affinity Programs

Brand Promises

Brand Transformation

Cause-Driven Marketing

Community Relations

Competitive Differentiation

Customer Relationship Management

Customer Service Training

Digital Marketing

E-Commerce Programs

E-Mail Marketing



Facility Design

Focus Groups

Fundraising Programs

Guerrilla Marketing

Interior & Exterior Signage

Internal Marketing

Loyalty Programs

Market Research

Media Planning & Buying

Mystery Shopping

Niche Market Development

Outdoor Advertising

Paid Search/Pay-Per-Click

Point of Purchase Marketing


Public Relations Initiatives

Qualitative Studies

Quantitative Studies

Sales Training

Search Engine Optimization


Shared Purpose

Social Media Marketing

Special Events

Strategic Alliances

Street Teams

Value Added Services

Website Development

And much more!

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(R)Evolution Program

There’s nothing more constant than change, especially in healthcare. If you understand the need to evolve—the need to stay relevant and avoid becoming commoditized—you’ll understand that it’s time to start a (R)Evolution! Think Disney, Zappos, Ritz Carlton, Southwest Airlines. These companies understand that marketing is the responsibility of everyone in the organization and they have developed a culture that supports that concept. Bring this thinking to your practice and watch what happens both inside and outside the walls. Our (R)Evolution Program is our most all-inclusive, all-out, full speed ahead approach to transforming your business in the most electrifying way.

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Marketing Plan

Ever heard the quote “a goal without a plan is just a wish?” We totally agree. You surely have more than wishes for your groups’ success. You have definitive goals and expectations for your practice. We’ll create a comprehensive actionable 12 month marketing blueprint to move your group towards those goals-faster.

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Strategy Development

Want to test the chemistry waters? A strategy is a great entry point. From a specific plan to grow a new market, expand a service line, enhance referrals from a particular specialty or introduce a new doctor, we’ll blend the traditional channels with some of the newest options and craft an unexpected creative approach that speaks volumes to our selected target.

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Digital Strategy Development

In a world gone digital, visibility in the marketplace isn’t just about your physical presence. Keeping the masses abuzz about your brand means keeping up with Google and company; and if you’re not being noticed by the latter, you may be placing would-be patients at the doorstep of the practice around the corner. Let Marketing Works build a virtual megaphone around your practice with tools like SEO, website development, display advertising and more.

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Tracking Works (CRM)

Healthcare practices are often heavily driven by referrals. Knowing how to manage those referrals, however – that’s a beast of its own. Massive amounts of data can cause pure chaos if left untamed – which is why we developed Tracking Works, our uber-intuitive, web-based referral management database. Use our CRM to run full database reports, capture activity of staff members, monitor changes in referral volume and more, faster than you can dial our number.

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Remember when your teacher would say, “Don’t tell me, show me?” That’s exactly what we’ll do when you visit the links below. These projects for a wide variety of clients show how our disruptive, remarkable, and unexpected marketing solutions come to life in the end-product of compelling, strategy-driven creative. Take a few moments to browse through our portfolio—it’s sure to get your gears turning with thoughts of what you could accomplish with Marketing Works on your team!