Physicians and Midwives Rebranding

Since their inception, this obstetrics and gynecology practice serving women in the Greater Washington, D.C. area had been using a cartoonish-looking stork as their brand identity. They agreed it was time for a change. Based on an exhaustively researched marketing plan, Marketing Works developed a new brand for Physicians & Midwives that emphasized their key differentiator: the collaborative approach and personalized attention to each patient that comes from the unique model of having certified nurse midwives intensively involved in each patient’s obstetric and gynecologic care, complementing the high-level clinical expertise of distinguished physicians trained in the most current technologies and practices in the specialty.