Editors are bombarded with press releases–especially in major markets. So, when the region’s premiere snack food company needed to launch a brand new flavor they came to us! Targeted writers and editors received this box, featuring a graphic seascape and an enticing external message. Taking the experience one step further, as they opened the box they were greeted by the sounds of seagulls from a light sensitive sound chip mounted inside. Inside, they found a few ocean themed trinkets and a fresh off the line sample bag of Herr’s new Salt and Vinegar Boardwalk Style chip….and a press release of course. The reviews of the product were great and so was the coverage. Thousands of dollars in media equivalency value resulted from this unique approach.

1651 Mount Zion Road
York, PA 17406
717-852-7171 | Directions

638 Independence Parkway, Suite 240
Chesapeake, VA 23320
757-985-9577 | Directions

For further inquiries contact Tom Vranich
717-852-7171 ext. 243 | tvranich@marketingworks.net

Let’s see what we can do together!