Cross selling Kish Bank’s diverse business units. It makes intuitive sense that a bank would provide investment and insurance products as part of a comprehensive financial services suite. But, a travel agency? Admittedly, that sounds unusual. Yet, Kish Travel made sense to Kish Bank customers who, in fact, were the original source of the idea to launch the Travel unit. But, with Kish rapidly gaining new customers, there was a need to create an overarching brand, seamlessly integrating all business lines.