There’s no better way to stay relevant within your locale than to create a physical, daily reminder of your brand, which is exactly what PRA has done with their long-running, annually themed calendars. This project has been well-received by audiences since they were first produced more than five years ago. In 2019, the focus was “community,” a crucial focus for any business. Princeton asked their employees to submit photos for the calendar, which contributed to a final piece that is both relatable for outside community members and personal to PRA employees.
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