We were challenged to come up with a 50th Anniversary icon as well as an overall look and feel for monthly promotional signage that would be a fun tribute to where it all began. We also had “birthday parties” which were essentially pop-up Radio Remotes and Roadshow appearances at a select number of stores where customers could enjoy live entertainment, sample new products and enjoy complimentary cupcakes in celebration of the milestone.

In addition to the signage, we also designed and printed t-shirts for the store associates.