Princeton Radiology Mammography Campaign

In an environment crowded with marketing messages, sometimes it pays to be a little evocative. In an integrated campaign deployed across print, broadcast and outdoor media, we used the headline “It’s really smart to go TOPLESS here once a year” to draw attention to Princeton Radiology’s women’s services brand and bolster their mammography business. The campaign also included guerilla marketing initiatives that engaged consumers and referring office staff face-to-face for maximum impact, as well as in-facility signage to help cross-sell breast imaging services to patients visiting for other procedures.