Turkey Hill “Fresh To Go” Campaign

In recent years, the convenience store industry had become increasingly competitive. And, the foodservice category had evolved into an important differentiator, revenue source and attraction to create that all-important motivation for customers at the pumps to enter the store. To help differentiate an innovative line of freshly prepared sandwiches, subs, salads, sides and snacks that Turkey Hill Minit Markets developed to enhance their foodservice offerings, Marketing Works created the Fresh to Go brand and a comprehensive marketing strategy and program to launch it.